Tell the story behind your brand

Some say, “time is precious”. But it’s not. What we perceive as precious is not time but the one point that is out of time: the now. Because the more we are focused on time – past or future – the more we miss the most precious thing there is: now. At Braid Amsterdam we work to help you make the most of now. We make honest, comfortable fashion that is perfectly fitted to your busy life. Designed for you to wear with confidence: any time, any day, anywhere. Embrace the now. And take control of time. Because now is your time. Braid Amsterdam Your time, your rules. Visit Braid